Mapping the Process
Collective Exhibition
2011
até 
8
February 2011
Círculo Sereia
Mapping the Process
Registration open
8
February 2011
to
8
February 2011
Círculo Sereia

Make a Map of Your Work Process, Porto 2010

Each year that Alliance Graphique Internationale holds its Congress, it has become a habit for the host country to create a design project in which all members can participate. The purpose of the project is for AGI members to do what they do best: things. What, at each congress, becomes extraordinary is the final graphic result with which all of AGI's fantastic creative minds, when provided with a statement and request to respond in the most instinctive way, without a client, are always able to delight everyone and themselves for the sheer pleasure of doing so.

Previous projects have usually been about the location of the congress. This year's exercise moves away from the past. Lizá Ramalho and Artur Rebelo from R2, in Porto, challenged AGI members to become more introspective and personal. In fact, they asked for the impossible. They asked members to create a map of their work process.

There's no formula for a work process, there's just fiction. Even the most organized and pragmatic minds must recognize the mystery and intuition involved in discovering ideas. Anyone who outlines a formula will discover that there are always deviations. The deviation, the surprise, the unexpected awareness of thought are what produces good work.

This is what is inherently mysterious in the creative process, the conscious mystery of your being. Clients, students, historians, and other design researchers always ask designers how they construct their ideas. There's no right answer.

This exhibition is a collection of incorrect answers. However, there is one truth that crosses all of these “maps”. There is truth in jokes, truth in the order of events, truth in emphasis, truth in elimination, and truth in scale.

But it is up to the observer to determine what is real and what is not. All maps lie by default. All maps distort information and all maps are also anything accurate. It is up to the observer to consider what is relevant and to discard the rest.

Paula Scher
President, AGI (Alliance Graphique Internationale)

Exhibiton Mapping the Process
Círculo Sereia
Mapping the process' room sheet
Automatic translation

Artists

David Tartakover

Dieter Feseke

Douglas Wadden

Edo Smitshuijzen

Erich Brechbühl

Fernando Gutiérrez

Garth Walker

George Hardie

Gerwin Schmidt

Giorgio Pesce

Jianping He

Henning Wagenbreth

Henrik Kubel & Scott Williams

Isidro Ferrer

István Orosz

James Sebastien

Javier Mariscal

Kum-jun Park

Katsumi Asaba

Lucille Tenazas

Leonardo Sonnoli

Marian Bantjes

Marina WIller

Michel De Boer

Melchior Imboden

Michel Lepetitdidier

Nick Bell

Niklaus Troxler

Patrick Thomas

Paul Davis

Paula Scher

Paolo Tassinari

Peter Bil’ak

Peter Knapp

Peter Till

Pierre Bernard

Rick Valicenti

Rico Lins

Ruedi Baur

Seymour Chwast

Shin Matsunaga

Stefan Sagmeister

Stanley Wong

Stephan Bundi

Stephen Doyle

Tony Brook

Uwe Loesh

Yarom Vardimon

Curatorship

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Exhibition Views

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Location and schedule

Location

Localização

Tuesday to Saturday 2 p.m. to 6 p.m.

External link

Exhibition room sheet

Acknowledgements

Notícias Associadas

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Technical sheet

Open technical sheet

Support

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Institutional support